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New Official Web Site
AC MILAN ANNOUNCES THE LAUNCH OF ITS NEW & IMPROVED OFFICIAL WEBSITE, NOW WITH AN E-COMMERCE SECTION
AC Milan, become the most successful Club in the world after the Victory of the last FIFA CLUB WORLD CUP held in Japan in December 2007, announces the release of its Japanese official website, including new e-commerce pages.
The official website of the “Rossoneri”, developed in 6 languages (Italian, English, Spanish, Brazilian/Portuguese, Chinese and Japanese), boasts 1,4 million of visitors and 33 million of pages viewed monthly. AC Milan wants to offer to the Japanese fans a renewed Japanese version developed with an important local partner as Amazing Sports Lab Japan; in order to provide new and exclusive contents and services tailor-made for the Japanese Community on: www.jp.acmilan.com
“When we came back to Japan last December to play the FIFA CLUB WORLD CUP” – explains Giuliano Giorgetti, AC Milan WEB & CRM Project Manager – “We were struck by the affection and by the warmth of the Japanese fans. That’s why we decided to renew the website with the help of a valuable partner as ASLJ, in order to offer to our supporters something more than a mere translation. Fans will gain an exclusive communication channel while AC Milan will consolidate even more its brand in Japan”.
This new media represents a strategic initiative for the establishment of a direct communication channel between the Japanese fans and the Italian club. The objective of AC Milan is to bring supporters in Japan even closer to the Club and foster the creation of a large local community.
The Japanese website project is part of AC Milan’s internationalization strategy, designed to offer to the millions of AC Milan fans widespread all over the world the most suitable website.
Mitsuru Hamada, President of Amazing Sports Lab Japan, said: “We are very proud of this agreement with the most successful Club in the world because AC Milan is beloved in Japan”.
“We realized – continues Mr. Hamada – a section to remember the team that in the late 1980’s came to Japan for the Intercontinental Cup, and we developed a Forum where Japanese fans can discuss about the next season. We realized a lot of applications, like Photoblog and many others services that Japanese fans can find on www.jp.acmilan.com by joining the Community.”
CONTENTS SCHEDULED TO RELEASE:
- Players Q&A, where players answer to questions from the Japanese Fans once in 2 months. (Scheduled Players: Maldini, Kaka, Inzaghi, Alexandre Pato)
- Flash News from Milan　
- Match Results　
- Non-fiction stories, (e.g. History of AC Milan in Japan)
- Contents which enable Japanese fans to exchange their opinions
- AC Milan merchandise sales by the e-commerce website
- Live Chats with the players (Once a year)
Like the performance in the FIFA CLUB WORLD CUP in December 2007, AC Milan is the one of the best teams in the world today. However, not only the present team, but the squad from the late 1980s is still very vivid to the memories of football fans in the mid thirties or forties. Not only the core fans, the new website will target the generation mentioned above with unique and exclusive contents.
Henceforth, official fan club and official tour to begin with, Amazing Sports Lab Japan Inc. will launch events in order to popularize AC Milan. Our main goal is to enrich the AC Milan brand value, and to generate synergies between the Club and their partners.