The initiative was made possible thanks to funds raised by Milan Foundation and doubled by NUTRILITE by Amway
Naples, September 5, 2012 - To promote sport as a form of education and integration element: this is the goal of the first "Milan Junior Camp - No One Left Out" in Naples, between September 3rd to 7th, sponsored by NUTRILITE, official dietary supplements to AC Milan exclusively distributed by Amway, and Milan Foundation, the non-profit Rossoneri organistion, in collaboration with the POL Europe in Naples.
The initiative was made possible thanks to funds raised by the Foundation during the Milan "NUTRILITE Tennis Challenge - adidas cup" in Milan, and doubled by Amway,and has enabled 100 children between 8 and 12 years to take part in a special Milan Junior Camp, where they were able to train like their idols, under the guidance of the best coaches in the youth sector of Milan.
The main feature of this project was presented today at a press conference at the Institute of the Sacred Heart in Naples, centring on the high social value and training covering sport. The children participating in the Camp, in fact, were selected from three local associations working to support families with children at risk. The aim is to implement a program of "educational sport" that involves not only the children but also their families and their associations. The purpose of the initiative is the promotion of sport as a true educational experience during which they learn to work together for a common goal.
In addition to the Milan Junior Camp, the ambitious project "Together for the children of Naples" NUTRILITE and Milan Foundation also provides funding for 25 sports scholarships yearly, allowing many children who otherwise would never have had this opportunity, to follow their passion for sport.
"We really believe in sport as an element of aggregation, formation and growth," said Monica Milone, Director of Corporate Affairs at Amway Italy. "For this reason, with NUTRILITE, along with Milan Foundation, we carry out this type of project, firmly convinced that it is not only sports lessons but also life lessons, an initiative that allows underprivileged children to have fun and at the same time to understand the core values for their growth, such as the rules and team spirit. "
"For the fourth consecutive year, the collaboration between Nutrilite and Milan Foundation has been a success, with the aim of a specific project punctually delivered on time," said Laura Masi, Secretary General Milan Foundation Onlus. "The development of initiatives such as this, which was developed with the POL Europe in Naples, aims to highlight how sport can be a key educational tool for personal development and social inclusion."
The presentation of the project, was also attended by Angelo Carbone, a former Milan and Napoli player. "Sport is a school of life. The task of coaches and instructors is primarily to teach young people to respect themselves and others, that hard work every day is a necessary and indispensable to overcome their limitations and to face the challenges that await," said Milan current Base Technical Director of the Youth Academy.