First Team


Milan-Arsenal 4-0, was the biggest retweet in the United Kingdom with the #ACMilan tag. Big numbers 6000 new followers and 40,000 ‘likes’ on

MILAN – Milan puffed their chest out against Arsenal and the first to celebrate was, the club’s account.

Yesterday night saw a new record in retweeting after the post match celebrations and for the whole of today, #ACMilan was a trending topic in the United Kingdom.

The increase in the number of the club’s followers was a new record. 6,000 new fans in a single day. The club’s facebook account ( also saw a leap in activity with over 40,000 ‘likes’ for the match photos on the space of just a few hours. The Champions League passion of the club’s supporters saw the same numbers achieved in a single night against Arsenal as were achieved by last season’s title win.

The numerous numbers of visitors to the club’s official website can continue to follow the team on twitter to stay up-to-date with everything that happens in the Rossoneri world, both on the pitch and behind the scenes.

Milan’s social networking strategy is number one in Italy. Facebook and much more. The club is active, as the numbers can show, on twitter, YouTube, Flickr and Google+. Each social media channel has been studied to offer specific content for each of the means of communication.