Milan, May 9th 2013 – Next season's third jersey will debut in a very important game on Sunday evening: Milan-Roma at the San Siro, the Rossoneri's last home match of the season.
Third jersey design
Gold coloured, that will be the most relevant feature in the AC Milan technical apparel for the next season. The three stripes on the shoulders are black while the inserts on the sides are red and black as the crew-neck. Italian flag details proudly frame the chest pocket and the front of the shorts, made in black with golden three stripes.
The fabric, with climacool technology, has been enriched to guarantee superior comfort.
With the third jersey will also make its official debut #weareacmilan, the brand new communication claim, and the hashtag that AC Milan and adidas will use for the next season. A strong and involving statement, expressing in a simple and direct way the sense of belonging to the club, sharing its values, style and passion.
adidas and AC Milan launch this claim in order to make it available to the team, to the worldwide supporters and to all the people that feel like being part of the red and black tribe.
#weareacmilan will be the key communication claim for the club and also a media available to the fans to keep connected with AC Milan. A cross media concept to be used online, offline and on all the communication platforms.