AC Milan and Sanrio, the company behind Hello Kitty, to release a new exclusive collection.
MILAN – Sanrio, the global company behind Hello Kitty, and AC Milan, thanks to the master licensor adidas Italia, have both teamed up for an exclusive co-branding project.
Together, the two parties will create a new collection which will be launched mid-April at the San Siro. Hello Kitty will also be pitch-side for the occasion!
The partnership was announced for the first time at the Trade Show Hong Kong in January earlier this year and this exclusive collection is aimed at the club’s female fans of all ages bringing together the Hello Kitty brand with that of AC Milan.
"I am very satisfied with this collaboration." - Paolo Casarini, Licensing Director for Sanrio GmbH - "The idea to associate a female soul to a top level male sport came a while ago with AC Milan. Today, and with lots of female fans in the sport, the new collection has a natural target. A sports clothing line and accessories to all female fans will be launched from next September."
"Milan has always associated itself with Italian and international companies that represent excellence in their sectors - Jaap Kalma, Milan Commercial Director - "For this reason we decided to join forces with a brand like Hello Kitty, a prestigious and important character, and what is more highly adored by young people all over the world. The collaboration with the Sanrio Team has been challenging and has brought excellent results. In addition, we’re thinking about organising other initiatives with Hello Kitty and our club mascot Milanello and we will see them together soon at San Siro with our fans. We’re certain that this character will be liked by the Milan fans and from this we will see several other interesting initiatives."
The project will be launched in Italy and then taken all over the world starting with Asia and Japan, the home of Hello Kitty. In the second half of 2015, the collection will be available in the Milan Stores, online at www.store.acmilan.com and selected retailers nationwide.