30 November 2019
In 16 days, AC Milan turns 120. To celebrate we're launching a number of important initiatives: from the "A History of Pass120n" campaign to the celebrations on the day of AC Milan v Sassuolo with a plethora of Rossoneri Glorie and VIP guests. The city of Milan celebrates Herbert Kilpin: the road that leads to Mondo Milan Museum is going to be named after him
A 120-year story of love and passion built on 18 Scudetti, 7 UEFA Champions League titles, 5 European Super Cups, 7 Italian Supercoppe, 5 Coppe Italia, 2 UEFA Cup Winners’ Cups, 3 Intercontinental Cups and one FIFA Club World Cup.
The celebrations for the Club's 120th anniversary kick off today. Many stunning initiatives have been scheduled, including the inauguration of the roundabout named after the Rossoneri's Founding Father Herbert Kilpin on Monday 16 December, the very day in which, in 1899, AC Milan was founded with words stamped in the legend of world football: "We're going to be a team of devils. Our colours will be red like flames and black like our opponents’ fear."
Since then, AC Milan has marked the history of Italian, European and World football, while embodying values such as success, elegance and passion. It is on the latter of these which the anniversary campaign "A History of Pass120n" focuses. While #Passion120 is the rallying cry for all those who wish to celebrate this important moment in the club’s history.
The 120th anniversary is an extraordinary opportunity for the Club to return the passion and the commitment of the Rossoneri fans from all over the world to repay, nurture and share their passion for the benefit of future generations.
The programme includes many initiatives for all Rossoneri and football fans:
THE LIMITED-EDITION SHIRT TO CELEBRATE THE CLUB'S ANNIVERSARY
Puma and AC Milan celebrate the Club’s 120th anniversary with a special, limited edition match jersey. An exclusive piece of memorabilia with just 1899 shirts made, each with its own serial number. On top of the special edition match jersey, Puma has designed a special collection dedicated to the anniversary while the club has prepared the “Passion 120” Special Collection. These must-have products will be on sale from 2 December in AC Milan’s official stores at Casa Milan, in San Babila, at the San Siro Store and online at store.acmilan.com.
SUNDAY 15 DECEMBER: LET’S PACK THE STANDS TO CELEBRATE OUR HISTORY
On 15 December, the Rossoneri’s history will be the main focus at San Siro. AC Milan will dedicate many initiatives and activities to the fans at the stadium to celebrate this unforgettable day together.
Many Rossoneri Glorie will be at the stadium during the event for a special surprise.
Tickets for AC Milan v Sassuolo are available for purchase at acmilan.com/tickets
MONDAY 16 DECEMBER: MILAN HONOURS KILPIN
On Monday 16 December, the roundabout in front of the Mondo Milan Museum shall be named after Herbert Kilpin, with city officials, a delegation from the Kilpin family and players from the Club’s past and present in attendance. A historic event for both the Club and the city of Milan.
TUESDAY 17 DECEMBER: THE LEGENDS OF STYLE TOUR LANDS IN MILAN
On Friday 29 November, at the Camp Nou in Barcelona, AC Milan and FC Barcelona (which is also celebrating its 120th anniversary) will present the joint project “Legends of Style”, an international tour during which the legends of the two Clubs will face off against each other across the globe.
On 17 December, the Rossoneri Glorie and Blaugrana Legends will stop off in Milan and the definitive calendar for the tour will be unveiled.
EXCLUSIVE CONTENT ON OUR OFFICIAL DIGITAL CHANNELS
Starting 2 December, exclusive content, videos and interviews on the Club’s history will be available on our digital channels and the AC Milan Official App. The website www.acmilan.com/passion120 will feature a new section entirely dedicated to #Passion120, the hashtag with which fans across the whole world can share their stories and experiences marked by their red-and-black passion. Furthermore, starting on Monday fans can take part in the "Milan Pass120n" online contest and get their hands on exclusive prizes and take advantage of our special offers.
TWO BRAND-NEW VOLUMES TELLING THE HISTORY OF THE ROSSONERI
Two brand-new official books to enhance the Rossoneri library: "Sempre Milan" published by Skira (coming soon in English) and "Milan 120" edited by the sports daily La Gazzetta dello Sport.
The countdown has started. The Club and the fans are ready.
An enduring legend, Sempre Milan!
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