AC MILAN AND INTER LAUNCH 4K LED SYSTEM

New technologies break through at the two Clubs of Milan. AC Milan and FC Internazionale Milano have implemented cutting-edge perimeter LED technology, ensuring a perfect quality of image resolution on-screen. The clubs have formed a strategic alliance with two of the leading companies in the sector, Tecnovision Ledwall Srl and AIM Sport, and the collaboration of MI-Stadio.

AC Milan and FC Internazionale will be the first Clubs in global football benefiting from this new state-of-the-art system across two tiers along the entire perimeter of the pitch, starting from the match AC Milan v. Genoa CFC scheduled for Sunday March 8, 2020.

The system will deliver a higher resolution developed specifically for 4K broadcasting. Both clubs have invested in the  technology to offer partners a higher level of animation and image quality, that will ensure improved levels of advertising exposure during the match for the global broadcast audience. 

The brand exposure in Domination mode across two tiers covers more than 440 square meters with 30-million LEDs definition. Partners will have an increased opportunity to animate branding, delivering a more detailed message that increases both the effectiveness of the communication as well as the visual impact, in particular for the hundreds of millions of people who are watching the live matches all over the world.

"AC Milan takes pride in being at the forefront of technological innovation, and this new perimeter LED system across two tiers will deliver a world-leading marketing platform for our partners to tailor their advertising narrative to a global broadcast audience.", Casper Stylsvig, AC Milan Chief Revenue Officer said.