AC Milan is delighted to announce that its virtual live event, "From Milan With Love", created in partnership with Roc Nation, has been awarded "Best Live Experience" at the 2020 Leaders Sports Awards.
The annual event recognises the best brands and individuals in sport and was created by Leaders, a top international organization operating in sports business and sports performance.
On May 3 2020, AC Milan and Roc Nation joined forces to honor and pay tribute to key workers fighting on the front line against Covid-19. The one-hour "From Milan With Love" live stream aired on TIDAL, DAZN and across AC Milan official channels and was hosted by DJ Khaled and Italian journalist Diletta Leotta. The event featured musical performances from international stars including; Alicia Keys, Kelly Rowland, Robin Thicke, Gavin Rossdale, Chris Traynor of Bush, Jay Buchanan of Rival Sons, Lola Ponce, Rkomi, Matteo Bocelli and Capoplaza. There were also additional appearances from global entertainment and sports personalities including; Paolo Maldini, Jonas Brothers, Kaká, Thierry Henry, Carlo Cracco, Danilo Gallinari and Jannik Sinner.
The huge success of the concert is backed up by the numbers: 412 million impressions on Twitter, 2.5 million total views, including 2 millions through AC Milan official channels - which experienced a growth of 135k followers in a week – in more than 50 countries.
Casper Stylsvig, Chief Revenue Officer AC Milan commented: "We are delighted to be recognized by Leaders as "Best Live Experience" for our "From Milan With Love" virtual concert. "From Milan with Love" was the first ever livestream music event created by a football club - delivered through a close collaboration with our partner Roc Nation. We had a strong line up of some of the world's best talents and are immensely proud to have used this global platform to contribute towards the Covid-19 emergency relief effort, during what was and continues to be a truly difficult period for all of us."