08 February 2021


A new model of production and distribution of content to make the Club a leader in international sport-entertainment

AC Milan has announced today the launch of "The Studios: Milan Media House", the new innovative, self-owned media hub of the Rossoneri, which centralizes the creation, production and distribution of all of the Club's audiovisual content.

In the context of an evolving sports industry - which is shifting more and more towards the entertaining sector - the creation of the new state-of-the-art Studios is the culmination of a two-year digitalization process undertaken by the Club since the arrival of the new ownership in 2018. It also kicks off a new era of opportunities by opening new business venues for the Rossoneri in an increasingly competitive sector.

The Studios are located on the first floor of Casa Milan - AC Milan's headquarters in Milan – an over 1,000 sqm area designed to be an innovative space for the production, creation and development of engaging content, utilizing 100% IP based technology. The new concept aims to revolutionize the consumption of content for the over 500 million Rossoneri fans across the globe by taking the Club closer to them with an all-round and immersive experience.

The Studios: Milan Media House feature three sets directly connected with the press conference room at Milanello and are equipped with cutting-edge technology, including 4K cameras and LCD-LED displays. Operations are managed by one control room with seven workstations. An additional voice-over room for game commentary and the recording of podcasts is also available for use.

The Studios - available for hire to third-parties for their own content production - will allow the Club to produce exclusive content suitable for the different platforms used by AC Milan to communicate with its fanbase, from television to social networks such as Twitch or Tik Tok, offering a new perspective on the Rossoneri world, whilst maximizing the value of the Club's digital assets with its partners.

AC Milan Marketing & Digital Director Lamberto Siega will be managing a team of 40 people in the technical and creative areas reporting directly to the Chief Revenue Officer, Casper Stylsvig. Siega will be responsible for the development of the Studios, allowing the Club to take advantage of future opportunities in this area - from the management of sports rights to OTTs.

Lamberto Siega said: "With The Studios: Milan Media House we are significantly increasing the production of multimedia content, both for traditional and more innovative platforms. The two pillars of the project are the flexibility of sets and the cutting-edge technology, which means spaces can be used also by our commercial partners and third parties - in addition to the Club's internal departments. In fact, besides the production of content, the studios are designed to host TownHalls, meetings with sponsors and teamworking events."

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