UNIQUE VISIT TO THE MONDO MILAN MUSEUM FOR SOME VERY SPECIAL FANS
Club
The Club promotes the "AC Milan for all" programme to guarantee accessibility for all fans to its physical and digital spaces. As such, AC Milan decided to give some very special Rossoneri supporters an unforgettable experience on World Sight Day.
The Club invited 50 blind and visually impaired fans from the Fondazione Istituto dei Ciechi di Milano and the Unione Italiana dei Ciechi e degli Ipovedenti di Milano and their carers to the Mondo Milan Museum. As a surprise, Technical Area Director Paolo Maldini and Sporting Director Frederic Massara were waiting to welcome the delegation and meet with the supporters.
The group took a guided tour of the museum, visiting exhibits housing some of the most treasured items and heirlooms from the Club’s glorious history and listening to legends tell tales of some of the Rossoneri’s biggest successes. Those memorabilia and testimonies result in a unique journey, which includes innovative digital exhibits and creates the narrative of an extraordinary heritage and, at the same time, allows fans to dream of the AC Milan of today and tomorrow.
During the visit, the guests received special permission to touch a Serie A and Champions League trophy, specially set up in the Trophy Room, providing the blind and visually impaired Rossoneri fans with a tactile experience they had never had before.
Martino Roghi, CSR & Sustainability Manager at AC Milan, commented, "We're proud to have shared such an important part of our Club, which is home to our history, with the fans. Their enthusiasm and passion drive AC Milan and days like these prove it once again. We continue to work hard to make AC Milan more and more inclusive and accessible to all".
"Sport is important to everyone", said Alberto Piovani, President of the Unione Italiana dei Ciechi e degli Ipovedenti di Milano, "even more so for those with disabilities. In this sense, AC Milan has shown us an uncommon and exceptional level of care and the Club gives us so much. We are eternally grateful".
"We saw the inclusivity of this Club today," added Francesco Cusati, the contact person for the "AC Milan for All" programme at the Fondazione Istituto dei Ciechi di Milano. "AC Milan has given us a truly unforgettable experience. Having the chance to touch these trophies was so emotional, just like it is to experience a game at the stadium. A lot of people are getting into football because of this programme."
The visit, in fact, fell under the auspices of "AC Milan for all", thanks to which blind and visually impaired fans are hosted in a special section of the stadium for home matches of the Men’s First Team. Furthermore, they can make use of the dedicated audio-description service directly at their assigned seats or in the comfort of their own homes via Google and Amazon home devices.
The Mondo Milan Museum, open every day from 10:00 until 19:00, has welcomed almost 5,000 visitors in the past week. On Saturday, many Rossoneri supporters and football fans chose to experience pre-match at the museum ahead of AC Milan vs Juventus. On Sunday, for National Day of Families at the Museum, young Rossoneri supporters got the chance to learn about the Club's storied past with a special tour designed just for them. Tuesday, the day of the Champions League tie with Chelsea, was a record day too; many visitors passed through the museum's doors throughout the day, including almost 500 kids from official Milan Clubs in Italy and the rest of Europe.
Fans can stay up to date with the initiatives, ticket prices and opening hours at the museum by clicking on www.acmilan.com/en/tickets/mondo-milan-museum.
