STAND AT MILANELLO NAMED AFTER CESARE MALDINI

AC Milan and Socios.com carried out a poll offering fans the chance to choose a Rossoneri legend for the stand at Milanello's central pitch to be dedicated to, in Socios' first activity as official Club Premium Partners.

It's a further important step that consolidates a collaboration aimed at involving more than 500 million Rossoneri fans around the world, and which formed part of a packed programme of polls organised by AC Milan and Socios in the summer.

The most significant thing about this poll was the way in which people voted: not only could holders of attivated Tokens on the platform access the poll,  but also new subscribers to socios.com, who had chosen AC Milan as the Club of their choice, were able to, as well. These supporters had the chance to redeem a free token ( non-commerciable) and consequently express their preference. Furthermore, ten token holders were selected, out of all the voters, to experience a day at Milanello, meet Paolo Maldini and watch a training session, led by Stefano Pioli, from the sidelines.

The results from the poll saw Cesare Maldini triumph, with 70.4% of the vote, ahead of Nereo Rocco (16.85%) and Nils Liedholm (12.75%). The poll was the best performing one, from an engagement and participation rate perspective, that AC Milan and Socios have launched together since they started launching them. The initiaitive was a great success and has contributed to an 8% increase of AC Milan Token holders (+15% in Italy).

"It's very emotional for me," Paolo Maldini declared just before the ceremony. "My first memories of Milanello, and probably of AC Milan, are of this place, of this pitch: father brought us here when he had stopped playing and helped out Nereo Rocco in the 70s. I've always held this place close to my heart."

The initiative provided the right moment to officially announce the continued partnership between AC Milan and Socios, confirming the shared will of both parties to put supporters at the heart of Club life. Thanks to this collaboration which started in January 2021 in the name of innovation and fan engagement, it is also possible to access Fan Rewards, the section of the Socios.com platform with prizes, promotions and exclusive experiences designed by the Club and sponsors.