Two months after its opening, AC Milan's pop-up store in Milano Centrale station is moving to a larger space in order to expand its product range and meet the demands of local fans, as well as the many Rossoneri visiting the Lombard capital.
Today, Brand Ambassador Daniele Massaro met the Rossoneri fans who had flocked to the station and celebrated the new Rossoneri space with them. It will help to encourage the passion of AC Milan fans from all over Italy and beyond, offering the chance to buy official Club and PUMA merchandise and to customise official jerseys every day.
In its previous location, the Rossoneri pop-up shop registered record sales and highlighted the increasing popularity of physical shops, driven by an increasingly rich range of products and the reopenings that have characterised the post-Covid period.
The main attraction of the large flow of national and international tourists was the 2022/23 Home Shirt, the Club's best-selling product in that location. The most popular customisation was Ibrahimović, often accompanied by the UEFA Champions League patch on the arms to mark the seven wins etched in AC Milan's history.
Among the best-selling products are the Third Shirt, appreciated for its street look, the TH19 capsule collection, presented in collaboration with Theo Hernández and closely linked to the railway location, and the line developed with the Rolling Stones, the perfect combination of two iconic brands.