AC MILAN: THREE PRESTIGIOUS PRIZES AT THE CLIO SPORTS AWARDS 2023

AC Milan is proud to announce that the Club has won three silver medals at the Clio Sports Awards 2023. Held in Los Angeles, the awards celebrate the best of sporting advertising all over the world each year. The multimedia campaign, "A Light That Never Fades" – that was created ahead of the EuroDerby and involved Rossoneri fans and iconic monuments all over the world – has been awarded in the categories Out Of Home, Direct and Fan Engagement. The prestigious awards represent a huge first for the Club.

Ahead of one of the most anticipated European fixtures, the UEFA Champions League semi-final, the campaign encouraged millions of AC Milan fans around the globe to come together and illuminate their homes, cities, and digital spaces with a bright red light as a symbol of their passion for the Rossoneri. The concept, "A Light That Never Fades", was designed to touch the hearts of the fans, strengthening the bond that links AC Milan to both its supporters in Italy and overseas, confirming the strength of the Rossoneri brand on a global scale.

The numbers are a testament to the success and huge impact of the campaign: 7 million fans took part in the initiative, with the content posted by the Club reaching over 50 million views and totaling over 88 million impressions. The red lights spread all over the world, from San Siro to the Burj Khalifa, passing via the homes, and hearts, of the Rossoneri fans because "there are no dark nights when there is a light that never fades". 

Tania Moreno, Chief Marketing Officer of the Club, commented: "The fans and the passion unite the entire Rossoneri family and are at the centre of everything we do, on and off the pitch. And this outcome, which we are particularly proud of achieving as a Club for the first time, proves it. Winning for the first time three silver medals at the Clio Sports Awards is not only a victory for the people who helped to create the campaign, but also a testament of the passion, creativity, and incessant search for excellence that defines our Club".

For more information about AC Milan and Clio Sports Awards: Link.