AC MILAN LAUNCHES OFFICIAL TIKTOK ACCOUNT

AC Milan has announced today the launch of its official account on TikTok, the world’s leading platform for short-form video.

The club has become the fourth Serie A side active on the popular platform, which will be used to engage with a younger audience across the globe.

AC Milan’s new account, @acmilan, will offer a wide range of content, providing fans with a unique behind-the-scenes look into the club in the form of short videos of special celebrations, challenges for users, match highlights as well as bespoke live content created with the Rossoneri youth sector.

Currently available in 150 countries and in 75 languages on iOS and Android, TikTok is a video-sharing social networking platform primarily addressed to a young audience (Milennials and Generation Z), offering an extensive range of easy-to-use video-editing and video-recording tools to support creators in the development of their content, their talent and their creativity.

Lamberto Siega, Marketing and Digital Director of AC Milan, said: “The launch of our official TikTok account is a further step towards the development of AC Milan’s digital touchpoints. This platform is used by millions of people around the world, so our aim is to reach a new, younger audience through the creation of innovative and engaging content, consistent with AC Milan's growth and innovation targets.”

With the launch of its new account on TikTok, AC Milan is now active on thirteen different social media platforms, reaching 42.5 million across the globe.

Follow AC Milan on TikTok @acmilan!