#WETHEPASSION: SHOW YOUR PASSION
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Without a proper crowd, it’ll certainly be an unusual Derby. In this match more than any other, the absence of fans and their warmth, chants, passion and choreography displays will be clearly felt. Passion is one of the biggest factors that makes the cross-city rivalry what it is, and, despite the circumstances, we still want to feel it so we can draw strength and count down to Inter v AC Milan in the best way we can.
This is why we’re launching a social initiative where we’re asking you to send a photo accompanied by your favourite Rossoneri phrase, wherever you are in the world. The photo and phrase should capture all your love for AC Milan: a celebration, a smile, a snap taken at the stadium or at home, perhaps with your family or friends. You could be wearing a shirt or a scarf. You simply need to display what a true Milanista you are.
To do so, all you need to do is publish a Story on your Instagram profile and use the hashtag #WeThePassion. We’ll take care of the rest: your photos will be shared on the Club’s official profile (@acmilan).
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