AC MILAN DESIGN WEEK 2025: CONNECTED WORLDS AND ROSSONERI PASSION

For Milan Design Week 2025, AC Milan are opening the doors to their Flagship Store to celebrate the coming together of sport and design.

Throughout the week, visitors at the Bottega del Diavolo will be able to immerse themselves in the Rossoneri universe through an exclusive selection of the Club's most sought-after design products and the latest releases, including the collaboration with Movitra Eyewear, the new women's collection and much more. Furthermore, those who come along will receive a complimentary limited-edition poster, artistically reworked by Italian designer Fabio Buonocore specifically for the event.

Buonocore's work draws inspiration from Your Own Path, the campaign created for Fondazione Milan and awarded the Silver Medal by the Society of Illustrators in New York in February. Its message ties in perfectly with the theme of Design Week, Thought for Humans, reflecting AC Milan's commitment to connecting sport, creativity and social impact.

In line with this collaboration, Buonocore and a delegation made up of international architects, designers and creatives - including Fabio Novembre, Pietro Lissoni, Denis Dekovic, Luca Stoppini, Borre Akkersdijk and Federico Pepe - and a selection of emerging designers and artists, were invited to San Siro for last Saturday's match between AC Milan and Fiorentina. In the evocative setting of San Siro, the guests had the opportunity to experience a matchday to the fullest, kicking off Milan Design Week together with the Rossoneri family.

On 10 April, the artist will be at the Bottega to meet fans and sign some of his limited-edition posters. Additionally, starting Friday afternoon and continuing throughout the weekend, visitors will have the chance to customise their New Era caps for free, adding a unique touch to their Rossoneri look.

We look forward to seeing you at the Bottega del Diavolo from 7 to 3 April for a unique experience celebrating design and Rossoneri passion!