FONDAZIONE MILAN CELEBRATES 23 YEARS OF SOCIAL IMPACT AND LAUNCHES AN INNOVATIVE ACCESSIBILITY SOLUTION

Fondazione Milan is celebrating its 23^rd anniversary alongside Alessandra Locatelli, Minister for Disabilities, and Paolo Scaroni, Chairman of AC Milan and Fondazione Milan. On this occasion, the organisation is unveiling a new accessibility project for people with visual impairments, developed together with Sara Assicurazioni, the Club's Official Insurance Partner.

The anniversary event - which also featured the Milan City Councillor for Sport, Tourism and Youth Policies Martina Riva, the Lombardy Regional Councillor Lisa Noja, AC Milan Brand Ambassador and Fondazione Milan Board Member Daniele Massaro, as well as Sara Assicurazioni's Marketing, Brand and Customer Experience Director Marco Brachini - took place today, Thursday 19 February, at the Mondo Milan Museum. To mark the celebration, the room dedicated to the charity's initiatives has been given a refreshed look.

Through photographs and memorabilia, the exhibition traces a story of continuous commitment and evolution, highlighting the organisation's focus on key social issues and its use of sport to drive positive change. Since 2003, more than €13 million has been invested in social projects, directly improving the lives of over 200,000 beneficiaries through 288 initiatives carried out across Italy and in 24 countries worldwide. Starting from Milan and expanding internationally, Fondazione Milan has become one of the most established philanthropic entities in the European sports sector.

With this new project, presented jointly by the charity and Sara Assicurazioni, AC Milan becomes the first club in Italy to adopt Tag System technology, ensuring even greater accessibility at its headquarters and museum for visitors with visual impairments. By scanning more than 50 tags installed throughout Casa Milan and the Mondo Milan Museum - the first museum in Milan and the second in Italy to use this solution - visitors can access contextual, multilingual audio instructions through a free app, helping them navigate the space and immerse themselves in the Rossoneri world.

Designed to meet a specific accessibility need and transformed into an inclusive experience for all visitors, this tool overturns traditional paradigms by strengthening the bond between the Club and its community, reaffirming the headquarters as an inclusive space open to AC Milan supporters, sports enthusiasts, and the city as a whole. This development further enhances the Club's longstanding commitment to inclusion, already recognised as best practice thanks to initiatives such as the audio‑descriptive commentary for matches at San Siro and real-time LIS interpretation of the press conferences for the men's First Team.

"I sincerely thank Fondazione Milan and Sara Assicurazioni for choosing to invest in a new project that places accessibility and human dignity at its core," said Minister Alessandra Locatelli. "The adoption of Tag System technology represents an important step toward a more inclusive society, one capable of breaking down sensory and cultural barriers. Making an iconic place like AC Milan's home fully accessible to people with visual impairments means affirming a fundamental principle: access to sport, culture, and events must be guaranteed to every person. And together, we must continue to work - with ever more courage - toward this goal. Collaboration at every level generates valuable opportunities, as this initiative demonstrates, and it is the path toward building communities that are truly more attentive and welcoming to all."

"Over the past 23 years, Fondazione Milan has become a fundamental pillar of what our Club represents," added Paolo Scaroni, Chairman of AC Milan and Fondazione Milan. "With over €13 million invested and more than 200,000 beneficiaries reached in Italy and around the world, its impact is both tangible and measurable. Today, we celebrate this journey at the Mondo Milan Museum, a symbolic place in our history, together with the Minister for Disabilities, Alessandra Locatelli, whom I thank for her presence. We look to the future with a new accessibility project that brings together technological innovation and social responsibility."

"We are proud to support Fondazione Milan in this important milestone and to have actively helped make Casa Milan and its Museum even more inclusive. As an insurance company, the protection and wellbeing of people are at the heart of what we do, which is why we chose to support the adoption of Tag System technology, enabling architectural and sensory barriers to be removed through digital innovation. Standing alongside the first football club in Italy to implement this solution confirms our commitment to promoting a culture of accessibility that allows every visitor, without exception, to fully experience the passion and history of the Rossoneri," said Alberto Tosti, General Manager of Sara Assicurazioni.