media03 June 2021

LUCA BALDANZA NEW HEAD OF MEDIA SALES

Baldanza joins the Rossoneri in a brand new role, created to bring added value and exploit the great potential of the AC Milan brand

AC Milan announced today that Luca Baldanza has been appointed as Head of Media Sales in the Commercial Department of the Club reporting to the Sponsorship Sales Director Maikel Oettle.

Baldanza, who starts today June 3rd, boasts a solid international experience in the management, sale and acquisition of sports media rights for the main players, having worked for global companies, including IMG and the United Arab Emirates Football League, and in global events such as the 2010 FIFA Club World Cup.

Luca's appointment is in line with the Club's strategic goal of increasing revenue through the valorisation of branded content and the strengthening of the partnerships with key broadcasters, in Italy and across the globe. In particular, Baldanza will be responsible for the effective development of new and existing media revenue streams to support the Club's commercial growth. A goal that is part of the Clubs’ broader innovation and modernization path, for the development of a global media company approach.

Casper Stylsvig, Chief Revenue Officer, stated: "We are pleased to welcome Luca on board. The Club created this brand new role to fully seize all the opportunities that the future scenarios of our sector are going to open up in terms of content, platforms and right management. We are convinced that Luca’s experience, know-how and vast international network will be fundamental to exploit the great potential of AC Milan globally."

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