Global sports company PUMA and Serie A Champions AC Milan have today launched the 2022/23 Away kit, inspired by the Rossoneri's seven Champions League titles, their iconic white kits and "That Milan Touch". The new Away kit will be worn by the men's, women's and youth teams in their respective competitions.
AC Milan take a victory lap with the fresh all-white Away kit synonymous with some of the Club's biggest titles and finals. In 1963, when the Club became the first Italian team to lift the European Champion Clubs' Cup, AC Milan did so in an all-white strip. Six decades and seven European titles later, the all-white Away kit remains an iconic part of the Club's identity.
This season, the tradition continues with the throwback to a fan favourite; the 1984/85 Away kit. The white kit with horizontal pinstripes made an instant impact that year. This kicked off a new era of dominance for the Club, as they went on to win five more European titles wearing a white kit in every single final.
The white base features seven red horizontal stripes across the middle of the jersey in a fresh new take on the 1984/85 Away jersey. The seven stripes represent AC Milan's seven Champions League triumphs, from Wembley Stadium in 1963 until Athens in 2007. The jersey features black and red trims on the sleeve cuffs and on the V-neck collar, along with the Milan coat of arms on the upper back.
Casper Stylsvig, AC Milan Chief Revenue Officer, commented: "AC Milan is a Club that always looks to future, whilst never forgetting its tradition and heritage. That is why we are particularly proud to unveil the new jersey today, which mixes AC Milan's great past with its innovative spirit and elegant style, hence creating a unique product that we are sure will resonate well with our over 500 million fans across the globe. It is a jersey rich in symbolism, with the white kit being an iconic part of who we are and the seven stripes representing the Club's incredible success in Europe."
AC Milan Honorary Vice-President Franco Baresi, who was the Rossoneri captain in the 1984/85 season, added: "Having worn the original 1984/85 Away kit, I truly love the inspiration behind the new Away jersey for next season. The white jersey always has a special meaning for all AC Milan fans as it is a symbol of the global success of our beloved Club."
"For this year's Away kit, we wanted to bring back an all-white kit, an iconic look for AC Milan Away kits that has been a staple of recent trophies winning seasons," said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. "AC Milan is steeped in history, so we looked to the 1984/85 season Away kit as an inspiration. We wanted to bring a fresh energy to that kit and celebrate iconic all-white kits of the past."
The new Away Kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talents and players from the AC Milan men's and women's teams as part of a stylish and elegant ensemble.
The new jersey arrives in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the authentic and replica jerseys are made with 100% recycled materials, excluding the trims and decorations, as a step toward a better future.
The new 2022/23 Away Kit is available at all physical Rossoneri stores, store.acmilan.com, PUMA Stores, online at PUMA.com and at selected retailers worldwide. The new Away kit will make its debut on Saturday 23rd July, when the men's team take on Zalaegerszegi TE in Zalaegerszeg, Hungary.