AC MILAN AND PUMA UNVEIL THE NEW 2022/23 THIRD KIT
Media
PUMA and AC Milan have today unveiled the stylish new Third kit for the 2022/23 season to be worn by the men's, women's and youth teams in their respective competitions.
The new Third kit is made for those who stand out and never hold back. Inspired by the city of Milan, the Rossoneri blend brilliant football and effortless style together like no other team. The new olive-green jersey features a tonal graphic of the flag of Milan and features a unique monochromatic version of the AC Milan club crest. The jersey integrates subtle yellow accents and finishes to compliment the inherent Milanese style.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: "We are truly excited to release our Third kit today, which, thanks to the fantastic work of our partner PUMA, combines our heritage and our innovative spirit. By reinterpreting some of the city’s symbols in a modern style, we believe we have been able to create a unique product, which can be worn both on and off the football pitch."
"Milan is an immensely proud city steeped in culture and style. We wanted to do something very different and unique with the new Third jersey by utilizing a new trend driven color to match the forward-thinking fashion of Milan," commented Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. "Another key aspect of the kit is the integration of the flag of Milan that has been placed in the center of the jersey as a tonal graphic to honor the passion and pride of the Milanese people."
The new Third kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent, creatives and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.
The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
Celebrate Milanese style with the 2022/23 AC Milan Third kit, available from August 23rd at PUMA stores, PUMA.com, all Rossoneri stores, store.acmilan.com and at select retailers worldwide.
The new Third kit will make its debut on Saturday 27th August, when the men's team take on Bologna at the San Siro Stadium in the third matchday of the 2022/23 Serie A season.
