BIRRA PERONI: LIMITED EDITION DERBY CANS

Birra Peroni is the official beer of AC Milan and FC Internazionale Milano and will be at San Siro for the Milan Derby on Saturday, September 21, 2019 at 8.45pm thus confirming the company's bond with the world of sports and with football in particular and its desire to share the city's passion for sports and fair play.

Birra Peroni is going to roll out the limited-edition cans during the 224th derby della Madonnina. A match that fires up the hearts and souls of millions of fans around the world and Birra Peroni wishes to back up its ties with the two Clubs and to join their fans' passion.

The cans, with the Rossoneri or Nerazzurri chromatic graphics will be available from September 2019. The cans feature five AC Milan line-ups and five FC Internazionale Milano line-ups - depending on the edition - celebrating the great derbies of the past. For the Rossoneri, the cans celebrate five exciting derbies that were crucial to the final victory of the relevant championships: AC Milan vs FC Inter 2-0 (04/24/1988), AC Milan vs FC Inter 1-0 (04/18/1992), AC Milan vs FC Inter 2-1 (20/03/1994), AC Milan vs FC Inter 3-2 (02/21/2004), AC Milan vs FC Inter 3-0 (02/04/2011).

A very special occasion in the unique setting of the Milan derby. It’s 110 years that this match makes fans' hearts race (the first derby was played on January 10, 1909) and Birra Peroni decided to choose football once again because it shares the values of sport, the joy and the thrilling moments offered by this match. Strong emotional bonds and energies will take the field along with all the products of the Peroni family.

"Our partnership with Peroni is aimed at innovation side by side with the roots that bind the two brands together: passion and sports to share unforgettable moments. The limited-edition cans were created to further strengthen this bond. Fans will be able to remember some of the most beautiful derbies played at San Siro. This is a different, fresh and a new way of approaching our sponsorships so that they can dynamically engage our fan base" said Casper Stylsvig, AC Milan Chief Revenue Officer.

"It's over 170 years that Birra Peroni goes with Italians' lives and passions. We have undertaken this project with the two Milanese Clubs that are the image and the history of Italian football, and it is an innovative idea to connect with their supporters. The 10 limited-edition cans, in addition to being "dressed" in the colours of the respective teams, will feature the line-up, the coach, the scorers and the substitutions. Certain emotions are unforgettable, and fans and their beer must continue to celebrate them also today" said Francesca Bandelli, Marketing & Innovation Director of Birra Peroni.