On the occasion of the resumption of the Serie A championship, AC Milan and the innovative sports entertainment platform StarCasinò.sport have signed a partnership agreement until the end of the season 2019/2020.
StarCasinò.sport, a reference point for all football fans, turns Rossonero and becomes AC Milan Official Partner. This partnership is built on the desire to jointly develop initiatives for fans based on the passion for sport and the sharing of its positive values. An original and engaging narration in which past, present and future meet to deliver a mix of emotions.
The agreement between AC Milan and StarCasinò.sport, in addition to ensuring the brand's wide visibility on the stadium's perimeter LEDs and on the new acmilan.com website, includes the creation of a rich programming schedule full of exclusive content designed to engage fans in a fascinating experience and to bring them "virtually" close to their much-loved team. The exclusive storytelling dedicated to the iconic Club will also include some memories that are going to be narrated by the Glorie Rossonere.
Casper Stylsvig, Chief Revenue Officer at AC Milan said: "I am delighted to announce this partnership with StarCasinò.sport, our common aim is to relaunch the Rossoneri’s passion and innovation through initiatives dedicated to our fans. As football resumes, we are going to create special content to engage fans who will not be able to go at the Stadium. Our people have always been and always will be at the center of AC Milan’s activities. StarCasinò.sport is the best partner to foster fans’ cheering on their favourite team as well as the values of sports."
Pietro Lechiara, Managing Director at StarCasinò.sport, added: "The aim of StarCasinò.Sport is to propose what we like to call 'sports entertainment', that is a modern and engaging storytelling of sports. The partnership with AC Milan is very important for us in terms of image, it broadens our offer of content and allows us to collaborate with an innovation-oriented Club. Our goal is to create high-quality entertainment for the Rossoneri fans as well as for all football fans."
The partnership between AC Milan and StarCasinò.sport is aimed at supporting the restart of Italians’ most loved sport and at spreading the positive values of football thanks to the creation of unique moments, which the Rossoneri fans will be able to experience by linking to AC Milan's social platforms and on the website starcasino.sport.