AC Milan and Yabo Sports have today signed a new, long-term partnership agreement which will see Yabo Sports become an Official Regional Partner of AC Milan across Asia from the 2020/2021 season.
In recent years, Yabo Sports, a market leader within interactive gaming services in Asia, has strengthened its position, developing enhanced gaming features and reliability to build on an already well respected reputation in the region.
This partnership is another step on AC Milan's journey of enhancing its presence on the global stage, but particularly in Asia, the Rossoneri's second home. AC Milan and Yabo Sports' shared objectives of innovation and the development of immersive, interactive fan experiences make for a truly complementary partnership.
AC Milan and Yabo Sports will join hands to explore new ways to bring the club and its fans closer together beginning with AC Milan's Digital Summer Tour. From today, Yabo Sports becomes the latest partner to join the Club's virtual fan village offering unique and exclusive experiences to engage our Chinese fans.
"We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region. Delivering high performance, localised partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy", AC Milan Chief Revenue Officer Casper Stylsvig said.
In addition, David Lee, Chief Marketing Officer of Yabo Sports, was also highly enthusiastic about this partnership: "We are very excited to join hands with AC Milan, a club with the second largest fan base in China. For the next three years, we very much look forward to work closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond".