HARMONT & BLAINE JOINS AC MILAN AS CLUB'S STYLE PARTNER
Sponsor
AC Milan and Harmont & Blaine are pleased to announce a new partnership, which will see the Italian apparel company act as Official Style Partner to the club for the next 2 seasons.
Renowned for dachshund, Harmont & Blaine, will provide formalwear and club uniforms for the Senior Men's and Women's Teams, as well as technical staffs.
These club uniforms, are designed with a modern approach for strong visual impact. A brand driven by sporting aesthetics, Harmont & Blaine will also supply a second collection for AC Milan labelled "Travel", featuring high-performance anti-crease looks with comfort at the forefront of design.
Harmont & Blaine and AC Milan are brands steeped in history but driven by innovation and modern thinking.
"As an admirer of quality sport, I can say that we are very happy to undertake this collaboration with AC Milan – a sports excellence in Italy and the world, and especially, the undisputed example of positive values that we share, such as loyalty, teamwork and daily commitment", commented Marco Pirone, CEO Harmont & Blaine SpA.
AC Milan CRO, Casper Stylsvig, states: "We like our players to arrive at each fixture feeling their best and looking their best when representing the club in domestic and International settings, so I am proud to be announcing a very valuable relationship with Harmont & Blaine across both our men's and women's teams. Both brands have a wonderful history and are fully aligned in the core values of innovation and modernity."
The agreement between the two brands includes, in addition to traditional marketing activities, the development of creative projects that will extend from digital to retail experiences. More information will be shared with the Press during the season.
