AC Milan and Bioscalin are delighted to announce the renewal of their partnership. Established in 2018, the Giuliani brand will continue as AC Milan's Official Hair Care Partner until June, 2021.
The AC Milan partnership was Bioscalin and Giuliani's debut in the sport sponsorship arena and aligned values of innovation, passion, and team spirit, along with the Global appeal of both brands, has successfully secured an extension of the relationship.
The partnership enables activation across the Senior men's and women’s team, further highlighting the club ownership's vision of strong inclusivity across the AC Milan family. With social conscience at the forefront of both businesses, the partnership has allowed valuable intiatives across the Fondazione Milan and Giuliani Foundation to be executed, most recently in response to the Global COVID-19 pandemic.
Gaetano Colabucci, General Manager of Giuliani, commented: "The partnership we are renewing today with AC Milan is truly evidence of our huge satisfaction for the major results achieved together during the past season. On the one hand, we have managed to significantly accelerate our growth on the men's target, who is more unwelcoming towards traditional marketing activities. On the other hand, we have been able to effectively seize the opportunity to strengthen our link with the supply chain involving almost a thousand customer Pharmacists in events, both on site and on the territory. An excellent base to build on to do even more and better in the new season and in spite of the difficulties related to the Covid-19."
Casper Stylsvig, Chief Revenue Officer of AC Milan stated: "Bioscalin have proved just how valuable they are to our club with their support of Fondazione Milan. We are fully aligned in our commitment to community and, as such, we are thrilled to be announcing the natural extension of our partnership. We have worked seamlessly with Bioscalin over the last two years and long may it continue."