19 October 2020


"A new way to experience football" is the foundation of the new partnership between StarCasinò.sport and the Club

AC Milan are delighted to announce an extension of their partnership with StarCasinò.sport. The innovative sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season.

"A new way to experience football" is the foundation of the partnership, which will continue to offer unique initiatives and innovative content  for all Rossoneri fans based on their passion for AC Milan and football, as well as sharing its positive values.

Ronni Hartvig, Chief Commercial Officer, Betsson Group, commented: "The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose an innovative and exciting storytelling of sports. The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans."

Casper Stylsvig, Chief Revenue Officer at AC Milan, said: "We are delighted to announce the renewal of our partnership with StarCasinò.sport. In recent months we jointly created exciting and innovative special content dedicated to our fans and we are both very pleased with the results we have achieved. We want to keep surprising AC Milan's fans and we are ready to engage them in many new Rossonero initiatives."

After launching their partnership in June 2020, with exclusive content including a web series called "The Ring" and an exclusive Q&A with journalist Carlo Pellegatti and AC Milan player Hakan Çalhanoğlu, StarCasinò.sport and AC Milan are ready to surprise fans once again.

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