LA MOLISANA AND AC MILAN EXTEND THEIR PARTNERSHIP

AC Milan is delighted to announce that its partnership with La Molisana has been extended until the end of the 2020-2021 season. As part of the extended partnership, the Italian pasta maker will receive increased visibility on LED sideline displays at San Siro and will also implement a number of digital activations to maximise its collaboration with the Rossoneri.

By continuing to be an Official AC Milan Partner, La Molisana is reaffirming the importance of sports for its brand as a vehicle to foster values such as commitment, sacrifice and collaboration alongside a healthy lifestyle and diet. "We extended our partnership with AC Milan for the third season in a row" - said Rossella Ferro, Marketing Director of La Molisana - "It is an iconic Club and our relationship allows us flexibility in the way we communicate our brand in Northern Italy, which is key to us."