HARMONT & BLAINE LAUNCHES THE NEW AC MILAN CAPSULE COLLECTION

The dashound brand, the Official Style Partner of the Rossoneri, is ready to launch the AC Milan Capsule Collection. A fundraising online auction on CharityStars is scheduled from December 15 to 23, 2020 in support of the project "In gioco  per il futuro" backed by Fondazione Milan before the official rollout of the collection on January 8, 2021.

Each item, forming the players' Travel uniform, will be auctioned online individually. In addition to the clothing item, the winner of the online auction is going to receive a greeting card autographed by the AC Milan player linked to the product.

Furthermore, Harmont & Blaine undertakes to double the funds raised by the single auctions to be even closer the recipients of the project. The campaign "Sempre per te. Sempre con te" is dedicated to AC Milan fans and pivots on that style and elegance underpinning the partnership between Harmont & Blaine and AC Milan.

The Club has always enhanced the world-class Italian life style as well as devoting great attention to values of sport. Thanks to Fondazione Milan, this particular focus turns into a specific undertaking which leverages sport to foster social development initiatives and projects. In particular, the purpose of the project "In gioco  per il futuro" is to support 30 minors at risk of school dropout and in conflict with the law of the city of Naples through sports and workshop activities.

"Actual support, desire for closeness and solidarity, together with the desire to feel useful, especially in a period like the one we are experiencing, are the values underpinning this wonderful initiative", said Marco Pirone, CEO Harmont & Blaine.

"We are very grateful to Harmont & Blaine and to its support to Fondazione Milan and Naples - said Rocco Giorgianni, General Secretary of the Milan Foundation -. Education and sport are fundamental tools for growth and development, especially for those young people who find themselves in situations of educational poverty. We are committed to make sure that all of them get the opportunity to discover and nurture their talent and passions."

 Therefore, supporters and fans will be able to purchase an exclusive piece of the new, elegant collection with a Rossoneri soul while supporting the commitment of Fondazione Milan.