AC MILAN AND SEGAFREDO TEAM UP

AC Milan and Segafredo Zanetti, two global brands, team up to bring Italian excellence and passion all over the world from 2021. The Club and the multinational group based in Italy signed a partnership agreement which sees Segafredo become the Club's new Partner and Official Coffee.

The initiatives resulting from the partnership will regard the men and women's first teams. Segafredo Zanetti is the perfect partner for Segafredo Zanetti is the Massimo Zanetti Beverage Group's global brand and among the largest coffee producers in the world. Present in over 100 countries around the world, with over 43 million cups of coffee produced every day. "Since I was a child I've always been passionate about sports" - said the Group's chairman Massimo Zanetti - "This passion has fuelled my whole life thanks to the positive and social values embodied by sports, and that's why we have been long-standing sponsors of many disciplines. Football holds a special place in my heart, just like AC Milan holds a special place in the hearts of millions of fans around the world. For me, this partnership with AC Milan feels like a homecoming and I hope we can contribute to returning to challenge for those achievements we celebrated together in the past."

Casper Stylsvig, Chief Revenue Officer AC Milan, added: "We are delighted to welcome Segafredo Zanetti to our family of partner brands at AC Milan. This strategic partnership will look to deliver on the Club's business objectives leveraging both the power of AC Milan and Segafredo Zanetti's brands at a national and international level through many innovative activities involving millions of Rossoneri fans all over the world."