#TAPANDMOVE: THE NEW TIKTOK CHALLENGE AT THE CORE OF THE NEW SKRILL AND AC MILAN CAMPAIGN
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AC Milan and Skrill, a Global Payments Leader, today launch a new campaign dedicated to innovation and fan engagement leading up to "SkrillDay" on January 6th, the day of the AC Milan v FC Juventus match. The campaign is formed of challenges and content designed to encourage fans to experience the Rossoneri passion in full.
Skrill became the preferred payments partner for AC Milan merchandise sales in Spring 2020 and is a live payments option on AC Milan’s international online store which serves fans around the world.
The campaign kicks off today with the "Skrill Official Challenge" with the theme #TapAndMove - launched through a partnership with TikTok. Fans will be able to send in their "Show me your Sk(r)ill" videos using the hashtag #SkrillDay. AC Milan First Team footballers and AC Milan legends will be involved to boost the campaign and show their support for the collaboration between Skrill and AC Milan.
In addition, a week-long competition will be launched at midnight on January 6 together with AC Milan store discounts offered by Skrill. Every hour, all participants in the TikTok Challenge will have the chance to win exclusive prizes such as AC Milan official jerseys, Fifa21, Skrill GiftBox and store vouchers.
During the 2020/2021 season, AC Milan and Skrill have established many cutting-edge partner activities designed to engage fans and to foster the Club's digitalization and innovation path. The partnership supports the growth of both brands and as a result of the collaboration Skrill has grown its brand both in Italy and around the world by gaining exposure to approximately 450 million AC Milan fans.
Lorenzo Pellegrino, Chief Executive Officer at Skrill, said: "We're excited to deliver such an innovative and engaging campaign and take our marketing activations to the next level, further connecting Skrill to the Rossoneri colours. Through this partnership we are able to maximise the foresight and strength of our two brands in the world of entertainment every day. The commitment we share and our passion for excellence are strong foundations for a long and rewarding journey together."
Casper Stylsvig, Chief Revenue Officer AC Milan, commented: "This strategic partnership between AC Milan and Skrill is very successful. Our brands share ambition, innovation, forward-looking energy and the pursuit of top results. In the first months of our partnership we have carried out many interactive activities like, for example, Skrill's interviews with the players of the First Team and other exclusive content from Milanello. The TikTok Challenge and SkrillDay continue along these lines - building on the appeal among over 450 million AC Milan fans all over the world."
