sponsor15 March 2021


AC Milan and DoDo seal a new partnership to link together and inspire all Rossoneri fans

AC Milan is delighted to welcome DoDo to its family of partners. The new deal between the Club and the leading Italian brand in the world of jewellery seals the partnership of two excellences of Made in Italy with a global vision and is built on shared values driven by passion, sustainability, inclusion and elegance.

The two brands, that have always inspired emotional bonds and deep feelings, are going to launch personalised and exclusive initiatives, content and products like the new sustainable bracelets, in recycled plastic, that is is linked to the DoDoUNITED project. The collection features green products enhanced by silver DoDo charms decorated with red and black enamel to celebrate the great Rossoneri passion that binds all AC Milan fans together.

"We are delighted to collaborate with DoDo, a brand that represents the Italian style and elegance", commented Casper Stylsvig, AC Milan Chief Revenue Officer. "Our brands share values like  passion, sustainability, inclusion and elegance and we firmly believe that this partnership is going to offer our fans the possibility to wear this passion and to share the sense of community we feel."

"A DoDo jewel tells the story of the person who wears it," said Sabina Belli CEO Pomellato and DoDo Group. "This is the mission of a much-loved unique brand leader with a strong green identity. The project with AC Milan gives voice to the passion for sport and to the Milanese roots of the brand and, just like the Rossoneri team, it is going to connect fans all over the world. A passion to be told and to wear in the DoDo-mood."

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