AC Milan announced today a new licensing partnership with UK fintech company REPX, which paves the way for a number of exclusive initiatives designed for the Rossoneri fans.
The new licensing partnership entails the launch of a new debit card created for the true AC Milan fans, who will be able to enjoy unique experiences via an exclusive channel that will allow them to interact with their favourite team by accessing news and exclusive offers on merchandise and tickets as well as invitations to special events.
Alfredo Villa, Managing Director at REPX commented: "We are excited to start this licensing partnership with AC Milan, an incredibly successful club both in Italy and globally for their impressive palmarés and the ‘granitic faith’ of the Rossoneri fans."
Casper Stylsvig, AC Milan Chief Revenue Officer added: “We are delighted to welcome on board REPX. This collaboration will provide us with an important virtual fan engagement tool that will allow us to offer our fans exclusive experiences."
Through products and technologically advanced applications - all based on registered patents - and an innovative business model, REPX allows stars from the world of entertainment and sport, celebrities, influencers, sports clubs, brands and cities with a high level of attractiveness to have their personalized card, which, combined with an App, allows to connect followers in completely innovative ways.