PREMIER BET BECOMES THE OFFICIAL BETTING PARTNER OF AC MILAN ACROSS AFRICA

AC Milan is delighted to announce a new partnership with Premier Bet that sees the iGaming brand become the Official Betting Partner of AC Milan in Africa.

This new and exciting partnership between these two leading brands in their respective fields is an opportunity for AC Milan to expand its presence in the African continent, which already has a vast Rossoneri fanbase, by allowing fans to get closer to the Club with the opportunity to win exciting prizes, access unique content and money-can't-buy experiences. 

On the other hand, the partnership will form a central pillar in Premier Bet's ambition to becoming the number one Online operator across Africa over the next few years. The brand already trades in sixteen markets in Africa and has millions of customers across its Online platforms, but it has strong plans for extending its footprint into other African markets.

The new partnership will kick off with a new multi-media, multi-market advertising campaign to coincide with the launch of the 2021/22 season.

Casper Stylsvig, AC Milan Chief Revenue Officer commented: "We are delighted to welcome Premier Bet to our family of partners. Working with this fantastic brand will give us the opportunity to enhance our presence in a key market, such as the African continent. We are aware of AC Milan's popularity in the region, which has been built over the years also thanks to some fantastic African players that have played for the Club and can't wait to do more in the region to connect our brand to its African fanbase."

CEO of GOAT Interactive, Christopher Coyne says: "AC Milan are footballing aristocracy. Their success, both at a domestic and international level, over a long period of time, is quite phenomenal whilst their way of playing the game has always been an inspiration. As Premier Bet looks to strengthen its position across key markets as well as enter new ones, we want this partnership with AC Milan to help us create brand fame and cut-through, as well as providing their millions of Africa-based fans with new and exciting ways to experience Premier Bet. We're very excited!"