AC Milan and ENEOS have announced a multi-year partnership, which will see the Japanese brand of premium engine oils become the new Official Motor Oil Partner of the Rossoneri.
Since ENEOS motor oil was introduced in Europe more than 10 years ago, each year has brought excellent results for the motor oil brand of Japan's largest energy company. Today, the decision to partner with a major football club like AC Milan shows that ENEOS believes strongly in European markets and invests heavily in developing sales of its premium motor oil products in Europe.
As world-renowned brands and excellences in their respective fields, AC Milan and ENEOS join hands in what will be a partnership devoted to energy, innovation, performance and passion, all attributes that both brands have in common and that can be recognised in all aspects of their activities. Energy and innovation in particular are key aspects of ENEOS's work and are included in the brand name "ENEOS", a combination of the two words "Energy" and "Neos", which means "new".
"Energy and Innovation are the two key words for this partnership" - said Casper Stylsvig, AC Milan Chief Revenue Officer - "ENEOS brand mark symbolises among others Energy and Innovation and those two words summarise perfectly what AC Milan is all about on the off the pitch. In fact, whilst off the pitch we pride ourselves in being one of the most innovative football clubs, always paying attention to the latest trends, on the pitch our players, both of our men's and women's team, play every single game with energy, always striving for success. We are truly proud to welcome ENEOS to our family of partners."
Mr. Shinji Oka, Managing Director of ENEOS Europe, also expressed great satisfaction for the new partnership: "ENEOS has always been active in supporting sports through sponsorships. We have seen partnerships in motorsports, basketball and other football clubs, but we believe this partnership represents a big leap for us. Partnering with a Club that has made the history of football in Italy, Europe and across the globe will make ENEOS popular among all European football fans, reaching a wider audience and enhancing our brand awareness. We are very happy that ENEOS and AC Milan can begin together this new journey, as a winning formation."