AC Milan and HAPPYBET, the betting operator part of the Snaitech group, one of the leading concessionaries in Italy in the gaming and betting sectors, are delighted to announce a new partnership that sees HAPPYBET become the new Official Betting Partner of the Rossoneri in Germany and Austria.
The announcement of the new partnership comes before the prestigious friendly fixture between AC Milan and Real Madrid CF, which will take place on Sunday August 8th, in Klagenfurt, Austria.
The new agreement puts innovation at the heart of the collaboration between the two brands, as proven by the visibility that the HAPPYBET brand will be receiving exclusively in Germany and Austria on the side-line LED screens during AC Milan's Serie A games at the San Siro Stadium. Something made possible thanks to the Digital Billboard Replacement (DBR) technology, which allows the virtual overlay showcasing of the brand on the digital billboards at San Siro.
The new partnership paves the way for a number of exclusive initiatives that will be launched throughout the season with the aim to promote the HAPPYBET brand to the large AC Milan fanbase in Germany and Austria.
The HAPPYBET brand is a synonym for reliability and expertise in the German and Austrian markets when it comes to the gaming sector. In 2017, the company was acquired by the Playtech Group, a leading gaming company operating in 24 different countries that also controls Snaitech since 2018.