AC Milan and Nexen Tire, one of the world's leading companies in the tire industry, are delighted to announce a new partnership that will see the South Korean brand become the Club's new Tire Partner in the Italian market.
The two brands come together sharing a strong set of values. From innovation as a way to stand out and meet the needs of the Rossoneri fanbase and the Nexen Tire customer base, to the ability of setting trends in their respective fields. Passion and care also represent important values at the core of the new partnership. Passion for competition and the red and black colours, and always putting people at the center of things, as expressed in Nexen Tire’s new corporate slogan "We Got You."
As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through the enhanced visibility both at the San Siro Stadium and online, as well as with the association with a solid and well-reputed brand at an international level such as AC Milan. The South Korean tire manufacturer is also committed to consolidating the relationship with its existing customer base through exclusive product giveaways and Rossoneri experiences.
Casper Stylsvig, Chief Revenue Officer at AC Milan, commented: "We are pleased to welcome Nexen Tire to our family of Partners. With an authentic brand alignment, a common vision and a common mission, I am convinced that AC Milan and Nexen Tire will be able to bring this partnership to life always keeping in mind our shared values of passion, innovation and care."
"We have teamed up with AC Milan, a fantastic Club with excellent players, and look forward to a successful partnership. We are excited for the upcoming football season," said John Bosco Kim, Senior Vice President of Nexen Tire Europe. "With this new collaboration, Nexen Tire has brought forward innovative projects like incorporating our Nexen customers partnership program into the new marketing and communications packages developed in collaboration with AC Milan."