AC Milan and Lete, the Water for Sport, are pleased to announce a new partnership that will see the leading brand in the natural sparkling mineral water market become the Official Water of the Rossoneri from today.
The agreement made official at Casa Milan links two Italian excellencies worldwide, bringing together one of the most iconic clubs at an international level - which can count on the support and passion of over 500 million fans - and a brand recognised and appreciated everywhere, which boasts a strong link to sport and sporting performance.
The leading role of Acqua Lete in the world of sport derives from its unique chemical-physical characteristics, tested by important clinical studies that certify its ability to improve the hydration and the muscle recovery of athletes, and from its rich history of national and international sports partnerships across various fields. This, today, has been enriched with a prestigious new chapter.
The new partnership between AC Milan and Acqua Lete provides exclusive supply and use of Acqua Lete during training sessions and competitions for AC Milan Men's and Women's athletes. Through this collaboration, the Lete brand aims to further strengthen its presence in the Italian sports scene through the visibility of the product at the San Siro stadium and the placement of the 500ml sports bottle in press conferences.
Casper Stylsvig, AC Milan Chief Revenue Officer, commented: "We are delighted to be able to kick off this partnership and welcome an iconic brand like Lete to the Rossoneri family. Just like AC Milan, Acqua Lete is a globally recognised and appreciated brand, something that makes us particularly proud of this agreement. This unites two Italian excellencies with an important history and which, thanks to their values, have become reference points in their respective sectors. But if our past is certainly important, so is our future, and we are happy to move towards the future with a brand like Lete."
"AC Milan is one of the most important and renowned football clubs in the Italian and international football scene", said Gabriella Cuzzone, Marketing Director of Acqua Lete, "and our agreement is the testimony of sharing common values such as pride in our history, the ambition to accept and overcome challenges, and a constant approach to innovation while respecting tradition. We are happy with this new partnership which brings with it great enthusiasm and will be enriched by further activities that we will plan in collaboration with the Club."