AC MILAN AND OPPO ITALIA JOIN FORCES TO PROMOTE FEMALE EMPOWERMENT
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AC Milan and OPPO Italy are delighted to announce a new agreement, with the existing partnership between the two brands set to be expanded to include the Rossoneri women's team. The two brands have been working closely in a prolific partnership since July 2021, when the Italian branch of one of the leading smart device brands became a member of the Rossoneri family as the Club's Official Mobile Partner.
The new deal will, therefore, incorporate AC Milan Women into the partnership between the Club and OPPO Italy and will see the creation of the "Stories of Women by OPPO" content series, featuring the first team players of the women's team telling their personal stories, including what motivated them to become footballers.
With a keen eye on inclusivity and self-determination for women in modern society, the branching of the partnership to the women's team further displays OPPO Italy's desire to focus its efforts in a positive direction to promote female empowerment. The latter is a theme dear to AC Milan, as demonstrated by the Club's commitment to promoting gender equality and its social initiatives under the broader RespAct manifesto for equity, diversity and inclusion.
The partnership, therefore, continues on the shared values of innovation, pursuit of perfection and progress, with the two brands recognised worldwide for their excellence in their respective sectors and for taking a lead in the pursuit of cutting-edge solutions and accommodating the needs of their respective audience.
OPPO Italy is the frontrunner in an innovative sector and raises the standard for design and technology in the market. AC Milan, on the other hand, works tirelessly to design and realise innovative ideas for the future, constantly looking to improve performance. These are all elements of a relationship that OPPO Italy and AC Milan continue to bring forward.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: "We are delighted to continue on this journey with OPPO Italia, a real leader in its sector, with whom we began a partnership focused on innovation and performance last year. Being able to add our women's team to this partnership is a source of great pride for the Club and we are sure it will add to the value of this collaboration."
"Our partnership with AC Milan is a project that makes the company proud. The collaboration has been a resounding success from the first minute. The presence of common ground between the companies has allowed us, and it continues to allow us, to implement some unique projects", said Isabella Lazzini, Chief Marketing Officer of OPPO Italy. "This year, extending the partnership to the women's team will bring an added significance to all our initiatives and it represents a further step in the right direction towards promoting women's growth."
The enhancement of this joint approach is part of OPPO Italy's wider project, which aims to strengthen the support of the company both in the sporting sector and in the women's game, carrying out initiatives capable of reflecting the brand equity of the company.
