AC MILAN AND CELLY RENEW THEIR PARTNERSHIP

AC Milan and Celly, the Italian smartphone accessories brand of the Esprinet Group, announce the extension of their partnership agreement: Celly will continue alongside the Club as Official Mobile Phone Accessories Partner.

As part of the agreement, the two brands, which have always been focused towards a future marked by innovation and are leading members of the Italian style in the world, will work side by side to develop hi-tech accessories that will accompany all sports, technology and design enthusiasts in every minute of their day.

The renewal of the partnership, which was successfully launched in the summer of 2021, represents an important opportunity for Celly to further consolidate its brand popularity and for the Rossoneri Club to continue establishing the brand outside the football world.

Stefano Bonfanti, Head of Sales and Marketing at Celly, added: "We are proud to continue our journey with AC Milan, an internationally-recognised brand, on and off the pitch. The perfect combination of continuous improvement and the enhancement of Italian style, on which our partnership with the Rossoneri Club is based, has allowed us, and will continue to allow us, to reach an even wider audience. Now, a new chapter opens for us at the side of the Italian Champions and we are ready to work together and produce unique projects, starting with the avant-garde product line designed specifically for Milan fans".