AC MILAN AND DYSON TEAM UP TO BLEND SPORT AND TECHNOLOGY

AC Milan is pleased to announce a new strategic collaboration with Dyson, global leader in technological innovation and design. This alliance brings together two iconic brands, both known for their relentless pursuit of excellence and their ability to push beyond conventional limits, redefining success in their respective fields.

AC Milan and Dyson share core values that form the foundation of this collaboration: passion, innovation, quality, and an unwavering commitment to continuous improvement. These shared values not only drive the daily activities of both organizations but also represent the long-term vision that unites them.

AC Milan is internationally renowned for its history of success and its timeless spirit, both on and off the field, just as Dyson is celebrated for its constant drive for innovation in the technology sector, creating cutting-edge solutions that enhance people's daily lives.

In particular, the new Dyson OnTrac™ headphones, the innovative product marking Dyson's official entry into the audio world, will be the highlight of this collaboration. Equipped with a customized active noise cancellation algorithm, the headphones provide a high-level sensory experience, reflecting the pursuit of efficiency and well-being, key elements for the success of both brands.

Maikel Oettle, AC Milan Chief Commercial Officer, stated: "We are thrilled to announce this collaboration between AC Milan and Dyson, a brand that shares our commitment to excellence and performance. Dyson is not just a symbol of cutting-edge technology but also represents a constant commitment to quality and innovation, velues that perfectly align with our philosophy. Together, we aim to push beyond the limits of what we can achieve on and off the pitch."

Jake Dyson, Chief Engineer Dyson, said: "Dyson has bold ambitions to disrupt the audio industry – as demonstrated by the Dyson OnTrac™ headphones, unveiled this summer. These headphones deliver exceptional sound quality through a high-performance design, underpinned by decades of aero-acoustics research. And with advanced noise cancellation, they help you stay focused - even amid the roar of the San Siro on match day. To celebrate this launch, we are proud to collaborate with AC Milan. The Club embodies the same passion, precision, and dedication to performance that drives Dyson. We are thrilled to collaborate with such an iconic team."

Together with Dyson, the Club aims to blend sport and technology to create unique and memorable experiences for all who share the Rossoneri passion.