AC MILAN AND WINBET KICK OFF NEW REGIONAL PARTNERSHIP

AC Milan and WINBET are delighted to announce a new partnership that will see Bulgaria's premier sports betting brand join the Rossoneri as their Official Regional Betting Partner. The partnership will extend across Europe, with focus on key markets such as Bulgaria, Romania, Serbia, Croatia, and Belarus.

The new partnership represents the first time a Bulgarian betting company has aligned with a top-tier European football club. Together, AC Milan and WINBET, will drive fan engagement, offering local supporters exclusive content, premium experiences, and exciting promotions.

The partnership was unveiled today at a launch event in Sofia, attended by representatives from both AC Milan and WINBET. Marking the start of a strategic collaboration to fuel each brand's global growth and deepen AC Milan's connection with local supporters, the gathering also featured Club Legend Alessandro Costacurta - who has lent his signature to an exclusive promotion offering registered users at winbet.bg the chance to win an official AC Milan jersey signed by the Rossoneri legend.

Maikel Oettle, Chief Commercial Officer of AC Milan said: "We are delighted to welcome WINBET into our Rossoneri family. This partnership represents a dynamic way to bring our heritage and passion closer to our fans in Eastern Europe. Together with WINBET, we aim to create fresh, creative touchpoints that deepen fan connection and celebrate the AC Milan spirit."

WINBET's COO Viktor Perenovski, added: "The partnership with a club like AC Milan is of utmost importance to us and will further expand WINBET’s footprint in sports. It will allow us to offer the AC Milan fans in the region and all of our customers a truly meaningful user experience and even more interesting opportunities and offers."