OFF‑WHITE™ X AC MILAN: NEW CAPSULE COLLECTION BLENDING IDENTITY AND INNOVATION
Sponsor
AC Milan and Off-White™ present a new capsule collection that merges football heritage with contemporary design, further strengthening a partnership defined by a shared vision across sport, culture and style.
Rooted in a dialogue between tradition and innovation, the collection reflects the identity of a Club that has shaped the history of football while continuously looking ahead. Through an essential and instantly recognisable aesthetic, the capsule reinterprets the distinctive codes of both brands, combining refined construction, premium materials and meticulous attention to detail.
The collection is anchored by a varsity jacket, featuring the Club's crest on the back alongside a graphic reinterpretation of AC Milan and Off-White™ design elements. The offering is completed by hoodies and T-shirts characterised by clean lines, exclusive lettering and patterns inspired by the architecture of San Siro. A palette centred on red and black is enriched by deeper tones, enhancing the premium aesthetic of the capsule.
At the core of the launch is the visual campaign "ALWAYS ROSSONERI", built around the interplay between two complementary dimensions: AC Milan as a collective expression, and Off-White™ as an individual language. This balance defines the narrative, where the full look expresses the contemporary uniform of the Club - shaped by streetwear, sport, layering, volumes and graphics - while the details reveal the individuality of the wearer through skin, gaze and attitude. Both perspectives coexist with equal importance, offering a complete portrayal of the modern athlete. The campaign features a lineup reflecting the Rossoneri family, with four players from the men’s First Team - Ruben Loftus-Cheek, Samuele Ricci, Alexis Saelemaekers and Adrien Rabiot - and two players from the women's First Team - Thea Kyvåg and Sara Stokić.
Unveiled on Wednesday 1 April at an exclusive event at Terrazza Martini, attended by players from the men's and women's First Teams alongside selected guests and VIPs, the collection is available from Friday 3 April on store.acmilan.com, in all AC Milan stores, and on www.off---white.com. The men's First Team players will debut the capsule upon arrival at the stadium ahead of the match against Udinese on Saturday 11 April.
