17 August 2019


A brand new digital destination for all AC Milan fans around the world
Available for free from today exclusively on the iOS platform with a free, exclusive stream on the App of the friendly game against Cesena, a first in Italy
To then be launched on Android platform for the regular season start

AC Milan has today released a new mobile application, exclusively on the iOS platform for the Italian first live free stream of a club match tonight at 8:30 PM CET of the Club's friendly at Cesena. Available for free in Italian and English, the App offers an all-round immersive Rossoneri experience with live events, exclusive content, daily news and updates, as well as integrated ticket and merchandise stores.

After the exclusive, the App will be launched on Android for the Serie A season start.

One of the main features of the app has been designed to be the best matchday live experience for all AC Milan supporters, providing them with official line-ups, player stats, live blogging and up-to-the-second updates and alerts. This feature also gives fans the opportunity to vote for the MVP (Most Valuable Player) of the match.

The App also delivers exclusive content and behind-the-scenes access from Milanello, Casa Milan, Vismara and San Siro, giving supporters an insight into the Club and its players.

For the most passionate and curious fans, it will also be possible to explore the career of all players through trivia, stats, facts and figures that will be constantly updated.

Furthermore, the AC Milan application offers quick and intuitive access to all the latest news about the club, including all official communications and releases.

The new App is also a direct gateway to the social media accounts of all players and influential red & black people with its "Daily Best of" feature, which includes the best and most popular content shared on Instagram and Twitter.

The App also provides quick links for fans to buy matchday tickets and official merchandise through direct access to the Club's online store.

To celebrate the launch of the new mobile application, supporters will have the opportunity to watch the friendly match between AC Milan and Cesena through the App on August 17th at 8.30pm CEST. The match will be available for free with live commentary in English.

Casper Stylsvig, the Club's Chief Revenue Officer said: "The launch of the official AC Milan App is an important step towards the Club's digitalization process. There will be further developments over the coming months that will allow the Club to improve the level of service and satisfaction for both fans and commercial partners."

Lamberto Siega, Marketing & Digital Director added: "The new AC Milan App completes the Club's B2C digital ecosystem. The key focus is to provide our fans with a hub that offers an immersive and exclusive experience. This will allow us to know our fans better through data, which in turn means offering them a more relevant and personalized experience."

Download the app here: https://apps.apple.com/app/id1473516867

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