AC Milan is delighted to announce a partnership with AIM Sport that introduces digital overlay technology to the San Siro allowing for geo-targeted brand messaging on the perimeter advertising boards during AC Milan Home matches. The match played on October 26th against AS Roma, marked the first match featuring digital overlay technology which builds on the industry leading 4K two-tier LED system already in place at the San Siro.
AIM Sport's digital overlay technology enables AC Milan to deliver dedicated LED advertising campaigns that can be broadcast seamlessly to geographically separate audiences. This capability opens up new opportunities for AC Milan's brand partners - both for global brands looking to tailor regional messaging to their markets, and in turn for regional brand partners to maximize value by focusing directly on their target audiences.
AC Milan has 450 million fans around the world and with matches broadcast in over 100 territories, continuing to deliver a relevant, engaging matchday experience to this loyal fan base is a focal point for the Club.
"As a club we are looking to lead with innovations that ensure we are delivering reach, relevance and return on investment for our global partners, which in the current climate is more important than ever" said Casper Stylsvig, AC Milan's Chief Revenue Officer. "In AIM Sport we have selected a partner that matches the ambition we have to provide tailored branding solutions that we know will deliver incremental value for our partners."