AC MILAN ANNOUNCES NEW PARTNERSHIP WITH SUREWIN IN ASIA

AC Milan is proud to announce a new partnership with SureWin, one of Asia's best-reviewed online casinos, which officially joins the Rossoneri family as Official Regional Online Casino Partner in Asia.

This partnership represents a significant step forward in the Club's global growth strategy, strengthening its bond with Asia - home to millions of passionate Rossoneri supporters. Leveraging the success of the 2025 Pre-Season Tour in Singapore and Hong Kong, where the Men's First Team engaged directly with supporters across the region, the partnership will unlock new opportunities for fan engagement.

Through this alliance, the two brands affirm a shared commitment to excellence, passion, and cultural exchange between Europe and Asia. The partnership will introduce exclusive activations, creative fan initiatives, and collaborative content, strengthening the Club's bond with its Asian community while offering supporters the chance to experience the Rossoneri spirit at its core.

Recognised as one of the most trusted and innovative online casino platforms in the region, SureWin has built a strong reputation under the vision and leadership of its founder, William Anderson. His unwavering commitment to growth and innovation has positioned the company as a benchmark in the industry and a respected name across Asia.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "We are delighted to welcome SureWin into the Rossoneri family. This partnership marks an important chapter in our journey to deepen the connection with our fans in Asia, whom we had the pleasure to meet during our last Pre-Season Tour. Partnering with SureWin allows us to strengthen this bond and create memorable experiences that celebrate the unifying power of football."

William Anderson, Founder of SureWin, commented: "To be part of AC Milan's global story is an honour for SureWin. AC Milan's values of excellence and ambition resonate deeply with our own, and together we look forward to building meaningful connections with Rossoneri fans across Asia. This partnership is not only a milestone for our company but also a celebration of our shared vision to inspire and engage communities through innovation, entertainment, and responsibility."