AC Milan, in partnership with world-leading fintech blockchain company Chiliz, has announced a new multi-year global partnership with Socios.com. The deal includes plans to launch an $ACM Fan Token on the popular platform in the coming weeks.
The new partnership, which highlights AC Milan's commitment to innovation, is a strategic move for the Rossoneri to enhance their digital presence and stay closer to its global fanbase, especially during these difficult times.
Owners of the new $ACM Fan Token will be able to access a wide range of benefits including the right to vote in multiple club decisions each season, VIP rewards & experiences, exclusive club and sponsor promotions, games, competitions and "super-fan" recognition.
Fans who purchased Milan Devils' Tokens using Socios.com pre-sale feature Locker Room will have their tokens transformed into $ACM Fan Tokens upon launch.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: "We are happy to join hands with Socios.com and welcome them to our family as a global partner. This partnership allows us to give our 450 million fans across the world another exciting way to interact with AC Milan, which is particularly important under the current circumstances created by the Covid-19 pandemic. As an innovative Club, one of our focus areas is modernization and this partnership helps us complete another important step in that direction."
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com, said: "I'm delighted to welcome AC Milan and their 450 million fans from across the world to Socios.com. Fans of the Rossoneri will be able to enjoy unprecedented engagement with their favourite team, influencing the club in polls, accessing VIP rewards, exclusive promotions, chat forums and much more. The AC Milan partnership is a great start to a year in which we will work harder than ever on our mission to fully establish Fan Tokens as the ultimate fan engagement tool and as a powerful new revenue generator for the sports industry."