AC MILAN AND CELLY SIGN NEW PARTNERSHIP

AC Milan and Celly – an Esprinet Group's brand and one of the Italian leading players in the mobile phone accessories market – are delighted to announce a new partnership that sees Celly become the Official Mobile Phone Accessories Partner of the Club.

Celly makes its début in the world of football alongside the Rossoneri for the forthcoming season. The partnership with AC Milan allows Celly to link its brand to one of the most popular football clubs in Italy and in the world as well as an internationally renowned Italian excellence.

Innovation and style are the two values at the heart of this partnership, with both brands being strongly committed in the pursuit of innovative solutions and of a distinctive Italian style that they showcase in their respective fields around the world.

Casper Stylsvig, AC Milan Chief Revenue Officer commented, "We are very proud to link our brand to Celly, a reality that, like AC Milan, was founded in Italy and that is now a leading international brand operating in over 40 countries in the world. We believe that the passion for innovation and style is the common ground of this partnership. While Celly is a leading company in the production and distribution of innovative top-quality accessories with an Italian design, AC Milan is a club with a unique and modern style able to look to the future while always bearing in mind its history."

“We are really excited about this agreement and we look forward to taking our first steps in the world of football alongside an iconic and popular partner like AC Milan. We expect great results in terms of consolidating the reputation of our brand and our products both in Italy and at an international level and we hope that this collaboration is going to bring further synergies and business opportunities in the future” said Stefano Bonfanti, Celly Head of Sales and Marketing.