21 February 2022


The wefox logo will feature on the back of the men's match kit starting from AC Milan v Udinese

AC Milan is delighted to announce a new partnership with wefox, which sees the leading European insurtech become the Club's Official Insurance Partner and its first-ever Official Back-of-Shirt Partner, joining the Rossoneri's roster of Premium Partners.

As part of the agreement – and a first historic time for AC Milan – the wefox logo will feature on the back of the men's match kit, starting from the Serie A clash between AC Milan and Udinese on Friday 25th Feb. 2022. An important moment that underlines the appeal of the Rossoneri: an icon in sports and beyond with over 500 million passionate fans across the globe. The wefox logo will then be visible in all Serie A and Coppa Italia games as well as in all friendlies.

Through the partnership with AC Milan, wefox is now officially expanding to Italy, launching its innovative insurance products in the market in March. The partnership represents the union of two industry leaders, game changers in their respective sectors, outlining a vision of the future based on shared values, such as innovation, integrity and inclusion.

Since its launch in 2015, wefox has in fact disrupted the insurance industry through the deployment of technology, making insurance accessible to anyone. wefox customers are able to manage insurance products and services in an intelligent and efficient way, and with complete confidence that their data is secure. 

The same innovative drive has always been in AC Milan's DNA: a Club with a legendary heritage, which has developed a strong process of modernization and digitization, to continue to involve millions of fans around the world, sharing the positive values ​​and emotions of sport.

Julian Teicke, Founder and CEO at wefox commented: "As a football fan, it is incredibly exciting to be here today with the AC Milan team.  From today we've not only got the backs of the AC Milan players but together, we've got the backs of the millions of AC Milan fans around the world. We'll help to keep the players and fans safe – whether they are playing out on the field or buying a motor insurance. We will provide them with insurance that is simple, easy and fit for purpose. It's a great honour to stand here, shoulder to shoulder with AC Milan CEO Ivan Gazidis and Chief Revenue Officer Casper Stylsvig and we are looking forward to great success for everyone over the years ahead."

AC Milan Chief Revenue Officer Casper Stylsvig said: "We are delighted to welcome wefox into our exclusive family of Premium Partners. Having the wefox logo incorporated into our iconic red and black jersey gives us great pride. While the logo on our shirt will certainly be the most tangible aspect of this partnership, we want this moment to be the beginning of an exciting journey for both brands and our fans across the globe."

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