AC Milan and the New York Yankees are joining hands in a groundbreaking collaboration between two of the most iconic sports brands in the world. Through this collaboration, AC Milan merchandise became available for sale at Yankee Stadium on Tuesday as the Yankees began its postseason, whilst New York Yankees merchandise will be on sale in Milan soon.
This is a collaboration between two brands whose influence goes beyond their respective playing fields. AC Milan and the New York Yankees, two of the most popular sports brands in the world, have over the years been able to establish themselves as key players also outside of sports, in sectors such as entertainment, fashion and lifestyle.
The New York-based franchise began its postseason on Tuesday with a 4-1 victory in the first game of a best-of-five series vs. the Cleveland Guardians in the Division Series round of the 2022 Major League Baseball Playoffs. AC Milan was present at the Yankee Stadium Main Team Store for the occasion, with a dedicated section for official AC Milan products available for purchase. The very essence of the Club is on display in New York City: the range includes 2022/23 PUMA match kits, lifestyle collections, illustrious collaborations, vintage garments and accessories, as well as a new collection that takes inspiration from American colleges - to be unveiled soon - which combines the made-in-the-USA culture with the best trends of the moment.
As part of the collaboration, it will also be possible to purchase official New York Yankees products in the official AC Milan stores in Milan. These must-haves for baseball fans have become part of a broader fashion culture in the United States and beyond, making the Yankees one of the most recognizable sports brands in the world.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: "Getting on this journey alongside the New York Yankees, an icon of sport at a global level, is a source of great pride for us. This collaboration is testament to our Club's desire to be a point of reference both on and off the pitch, fostering exchange between near and distant worlds, and bringing AC Milan to new heights on its path of growth."
Tony Bruno, Yankees Senior Vice President and CFO of Yankee Global Enterprises, added: "Aligning the Yankees with AC Milan - a club that is internationally recognized and beloved for its storied history of domestic and European success - unites two entities that strive to represent the best in sporting achievement. Additionally, creating a strong association between the two teams perfectly complements our desire to engage both sports fans and style-minded consumers in markets around the world. We could not be more excited to begin this union and look forward to working with the Rossoneri's commercial team on collaborative efforts and initiatives that celebrate the excitement supporters feel when they cheer on our clubs."
The collaboration with the New York Yankees is part of a journey that sees AC Milan increasingly strengthen its presence in the United States, a key market for the Club. A study published by the market research and analysis company YouGov found that, as of the end of last season, AC Milan is the best-regarded Italian football brand in the USA, while, according to Nielsen, the Rossoneri are the most-followed Italian club nationwide with over 24 million supporters. AC Milan has also recently announced a partnership with the YES Network (the flagship television network of the Yankees) to show rebroadcasts of AC Milan matches. The YES Network is a regional sports network partially owned by Yankee Global Enterprises, which is a strategic partner of AC Milan thanks to its minority equity stake in the Club.