AC MILAN AND FANBLOCK KICK OFF PARTNERSHIP

AC Milan and Fanblock begin today a groundbreaking new partnership to bring the over 500 million Rossoneri fans in the world even closer to their beloved Club through a revolutionary digital fan engagement platform. Built around a shared vision for innovation within sports communities, the AC Milan and Fanblock partnership gives fans a first-ever opportunity for ownership of the Club's digital pitch and a unique way to follow the team on matchday and every day. This is Fanblock's first venture in football, which shows AC Milan's pioneering spirit and its ambition to pursue innovative and exciting ways to engage its global fanbase and get them even closer to the Club.

With fans scattered across the globe, not everyone has the opportunity to watch AC Milan play inside the San Siro Stadium week in and week out. This is where Fanblock.com steps in. First, fans have the opportunity to purchase Fanblocks, which represent blocks of AC Milan's digital pitch. Then, fans earn block points for real-time match events that happen on their Fanblock, which presents an exciting new way to follow the Rossoneri's matches. Fans are rewarded with prizes for engaging on the platform. They are encouraged to invite their friends, challenge other AC Milan fans and in turn increase their fan ranking and leaderboard progress.

Maikel Oettle, Commercial Director of AC Milan, commented: "We are thrilled to announce this new partnership with Fanblock. As a Club, we are always eager to explore new avenues to connect with our global fanbase, and Fanblock is a powerful way to strengthen that bond. Together, we are creating a new exciting way for fan interaction and a new experience for our fans worldwide."

Fanblock Founder and CEO Johan Greeff explains: "We are excited to offer AC Milan fans a world-first opportunity to not only own a piece of their digital ground, but also to play and follow the action and data in real time and be rewarded for it. Fanblock aims to create interactive fan experiences that bring fans closer to their teams and action on the pitch. We are extremely proud to launch Fanblock with AC Milan. A Club with an illustrious history dating back to 1899 and one of the most successful clubs in the world, which enjoy an incredible global fanbase."

About Fanblock: revolutionising the way football fans engage with their club. This is what Fanblock does by giving fans ownership of their team's digital realm home pitch, unparalleled engagement and real rewards of value. Partnering officially with Clubs, Fanblock is the authentic link between fan and team. Up until now, only fans in attendance have experienced these iconic home grounds. But Fanblock allows all fans to collect and build their own history by purchasing digital blocks of their team’s home pitch. On match day, the match events that happen on these Fanblocks determine the block points accumulating on each Fanblock. Fans, who now own these match moments, are rewarded for their knowledge and passion. Fanblock. Your Milan. Your Pitch. Your play.

Go to Fanblock.com